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This web page states the following, "Now in Welcome to University Of Wales Shop." Our analyzers saw that the web site also said " A collection of gifts, clothing, and memorabilia for UW students and alumni." The Website also said " The University of Wales offers the opportunity for graduates to purchase a more ornate version of their degree certificate for display purposes as a unique memento of their studies at the University. The research institute of the University of Wales, researching projects into the language, literature and history of Wales." The website's header had University of Wales as the most important optimized keyword. It is followed by merchandise, gifts, and alumni which isn't as highly ranked as University of Wales. The next words shop.wales.ac.uk uses is graduates. degree certificates was included and might not be viewed by search engines.